Privacy Policy

Last Updated: September 29, 2026

Brae-Con Building Supplies (“Brae-Con,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you visit www.braecon.ca, contact us, request a quote, submit an application, use our online services, or otherwise interact with Brae-Con.

This Policy applies to Brae-Con Building Supplies and our operations in Elmvale and Wasaga Beach, Ontario.

1. What Is Personal Information?

Personal information is information about an identifiable individual. Depending on how you interact with us, this may include information such as:

• Your name
• Email address
• Telephone number
• Mailing or billing address
• Information about your project, purchase or service requirements
• Preferred Brae-Con location
• Customer or account information
• Information contained in forms, applications or documents you submit
• Payment or transaction-related information
• Technical information such as your IP address, browser, device type and website usage information

Some business contact information may not be considered personal information under applicable privacy legislation.

2. Information We Collect

Information You Provide to Us

We may collect information that you voluntarily provide when you:

• Submit a contact or quote request
• Request information about products, services, delivery or rentals
• Apply for a customer or credit account
• Upload an application or other document
• Contact us by telephone, email or in person
• Use customer account features
• Make a payment through a linked payment service
• Otherwise communicate with Brae-Con

For example, our quote request form may ask for your name, email address, telephone number, preferred location, customer type, products or supplies required, project information and services you are interested in.

Credit Applications

Brae-Con allows customers to submit completed credit applications through the website.

Credit applications may contain additional personal, business and financial information necessary to assess and administer a customer account.

Please only provide information that is requested as part of the application process.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically by our website, hosting environment or third-party technologies.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Referring website
• Pages viewed
• Approximate geographic information derived from an IP address
• Date and time of visits
• Website interactions and navigation

We may use this information to operate, secure, understand and improve our website and online services.

3. How We Use Personal Information

Brae-Con may use personal information for purposes including:

• Responding to inquiries and requests
• Preparing quotes and estimates
• Providing information about products and services
• Arranging deliveries and other requested services
• Processing and administering customer or credit accounts
• Communicating with customers about their projects, purchases or accounts
• Processing payments
• Providing customer service
• Maintaining and improving our website
• Understanding website traffic and usage
• Protecting our website, business and customers against fraud, misuse or security threats
• Maintaining appropriate business and financial records
• Meeting legal, regulatory, accounting and contractual requirements
• Carrying out other purposes identified at the time information is collected

We will not use personal information for a materially different purpose unless permitted by law or we obtain any additional consent required.

4. Consent

Where required, Brae-Con obtains consent to collect, use or disclose personal information.

Consent may be express or implied depending on the circumstances, the sensitivity of the information and your reasonable expectations.

For example, when you submit a quote request, you consent to Brae-Con using the information you provide to review your request and contact you regarding it.

You may withdraw your consent to certain uses of your personal information, subject to legal, contractual or operational restrictions. Withdrawal of consent may affect our ability to provide certain products or services.

5. Cookies, Analytics and Similar Technologies

Our website may use cookies, tags, pixels and similar technologies to operate the site, remember preferences, understand website activity, improve performance and measure the effectiveness of our website or marketing activities.

These technologies may collect information including your IP address, browser information, device information, pages visited and interactions with our website.

Brae-Con currently uses or may use third-party services such as Google technologies for website functionality, analytics, measurement or related services.

You can usually control or delete cookies through your browser settings. Disabling some cookies may affect the functionality of certain parts of the website.

6. Google Services

Our website may use Google services including Google Maps and Google Tag Manager.

When these services are loaded, Google may receive technical information relating to your browser, device, IP address and interaction with those services.

Google’s collection and use of information is governed by Google’s own privacy policies and terms.

7. Customer Reviews

Our website may display customer reviews obtained from Google through a third-party review service such as Trustindex.

When review widgets or related content are loaded, the third-party provider may collect technical information regarding your visit in accordance with its own privacy practices.

Reviews displayed on our website may include information that reviewers have chosen to make publicly available through Google or another review platform.

8. Payments

Brae-Con may provide links to a third-party payment platform to allow customers to make payments online.

Our current online payment service is provided through Helcim.

Payment information submitted directly through the Helcim platform is processed in accordance with Helcim’s own privacy policy, security practices and terms. Brae-Con does not necessarily receive or store all payment-card information entered into Helcim’s systems.

Please review the applicable third-party privacy policy before submitting sensitive payment information.

9. Customer Accounts and Login Services

Certain customers may be provided with access to online account or customer-login services.

Information used in connection with these services may include account identifiers, login credentials, customer information and account-related records.

You are responsible for protecting the confidentiality of your login credentials and should contact Brae-Con if you believe your account has been accessed without authorization.

10. Third-Party Websites and Services

Our website contains links to websites and services operated by third parties.

These may include, among others:

• BMR and BMR Pro
• Helcim
• Google
• Elmvale Rental Supply
• Social media platforms
• Manufacturers, suppliers or other business partners

Once you leave the Brae-Con website or interact directly with a third-party platform, the collection, use and disclosure of information is governed by that third party’s privacy policy and terms.

Brae-Con is not responsible for the privacy practices, security or content of independently operated third-party websites.

11. Our Relationship With BMR

Brae-Con Building Supplies operates as a BMR/BMR Pro merchant.

Certain pages on our website may link to BMR websites, flyers, products, programs or other BMR resources.

The Brae-Con website and information submitted directly to Brae-Con are governed by this Privacy Policy.

Information you provide directly to BMR, including through bmr.ca, is governed by BMR’s own privacy policy and practices.

Where information needs to be shared with BMR or another supplier or business partner in order to provide a requested product, program or service, we will limit the information shared to what is reasonably necessary for that purpose and as otherwise permitted by law.

12. When We May Share Personal Information

Brae-Con does not sell your personal information.

We may disclose personal information where reasonably necessary to operate our business or provide requested products and services, including to:

• Employees and authorized representatives who require the information to perform their duties
• Website, hosting and technology service providers
• Payment processors
• Delivery or logistics providers
• Professional advisors such as accountants, legal counsel or insurers
• Suppliers or business partners involved in fulfilling your request
• BMR where necessary in connection with a BMR product, service or program
• Government, law enforcement or regulatory authorities where required or permitted by law

Service providers may only receive the information reasonably necessary to perform services on our behalf or as otherwise permitted by law.

13. Storage and Processing of Information

Brae-Con and our service providers may store or process personal information using systems located in Canada or in other jurisdictions.

Where information is processed outside Canada, it may be subject to the laws of the jurisdiction in which it is stored or processed and may be accessible to courts, law-enforcement agencies or government authorities in accordance with those laws.

We take reasonable steps to select service providers and safeguards appropriate to the sensitivity of the information involved.

14. Safeguarding Personal Information

Brae-Con uses reasonable administrative, technical and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, loss or theft.

These measures may include access controls, secure website technologies, account protections and restrictions on access to personal information.

No method of transmitting or storing information electronically can be guaranteed to be completely secure. You should therefore use appropriate caution when transmitting sensitive information online.

15. Retention of Personal Information

Brae-Con retains personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected and to satisfy legal, accounting, contractual and business requirements.

Retention periods may vary depending on the nature of the information and the reason it was collected.

When personal information is no longer reasonably required, it may be securely deleted, destroyed or anonymized in accordance with our practices and applicable law.

16. Accessing or Correcting Your Personal Information

Subject to applicable law, you may request access to personal information Brae-Con holds about you and ask that inaccurate or incomplete information be corrected.

We may need to verify your identity before responding to a request.

Certain information may be exempt from an access request where permitted or required by law.

17. Marketing Communications

If Brae-Con sends promotional or commercial electronic communications, we will do so in accordance with applicable Canadian anti-spam requirements.

Where required, we will obtain appropriate consent before sending commercial electronic messages.

You may unsubscribe from promotional communications using the unsubscribe method provided in the communication or by contacting us.

We may still contact you regarding an existing transaction, account, quote, project, service request or other non-promotional matter where permitted by law.

18. Children’s Privacy

The Brae-Con website and our products and services are not directed primarily toward children.

We do not knowingly seek to collect personal information from children through the website without appropriate authorization where required.

19. Changes to This Privacy Policy

Brae-Con may update this Privacy Policy periodically to reflect changes to our website, business practices, technologies, service providers or legal requirements.

The revised policy will be posted on this page with an updated “Last Updated” date.

We encourage you to review this Policy periodically.

20. Questions, Access Requests or Privacy Concerns

Questions or concerns about this Privacy Policy or Brae-Con’s handling of personal information may be directed to:

Privacy Officer
Brae-Con Building Supplies
121 Yonge Street South
Elmvale, Ontario L0L 1P0
Canada

Email: sales@bmrpro.ca
Phone: (705) 322-2800

If you have a concern about how your personal information has been handled, please contact us first so that we can review and respond to your concern.